Tether plans to launch the US-compliant stablecoin USAT in December, targeting 100 million US users.

Jinse Finance reported that Tether CEO Paolo Ardoino stated the company plans to launch the US dollar stablecoin USAT, compliant with the GENIUS Act regulations and targeting the US market, in December. By leveraging platforms such as Rumble, Tether aims to expand its potential user base to 100 millions. USAT will be issued by a joint venture between Tether and the regulated crypto bank Anchorage Digital. Ardoino said the company will continue to invest in content platforms and social media to drive creator economy payment applications, competing for market share with rivals such as PayPal. Meanwhile, Tether's flagship stablecoin USDT supply has increased to 182 billions, maintaining its dominant position in the approximately 300 billions stablecoin market. The market value of XAUT, backed by physical gold, has surpassed 2.2 billions this year, more than tripling since the beginning of the year, mainly driven by retail demand.