Ferrari's 499P Token: Enhancing Customer Loyalty in the Digital Era
- Ferrari launches Token 499P NFT with fintech Conio, targeting Hyperclub members for auction bids and exclusivity. - Q3 2025 results show €382M net income and €670M EBITDA, surpassing forecasts amid strong high-end model demand. - Strategy emphasizes loyalty through digital assets, with EU regulatory approval pending for the limited-edition token. - Project combines heritage with innovation, reflecting Ferrari's resilience after September market skepticism and regained investor confidence.
Ferrari N.V. (RACE) is making a bold entry into the cryptocurrency space by introducing a unique digital asset designed to strengthen its connection with its most dedicated customers. The renowned Italian luxury carmaker has teamed up with local fintech company Conio to unveil the Token
This initiative comes on the heels of a strong third quarter for Ferrari, which posted earnings and revenue above analysts’ forecasts. Net profit for Q3 2025 reached €382 million, while EBITDA climbed to €670 million—exceeding the €649 million predicted in
The 499P token project fits into Ferrari’s broader plan to update its brand image while preserving its aura of exclusivity. “Our goal is to reinforce the sense of community among our most devoted clients,” stated Enrico Galliera, Ferrari’s Chief Marketing and Commercial Officer. Before the token can be launched, it must receive regulatory clearance from the European Union, reflecting Ferrari’s typically prudent approach to new ventures. Conio, which previously worked with Ferrari to enable crypto payments in 2023, emphasized the “tremendous growth potential” of the initiative.
Ferrari’s expansion into digital assets builds on its recent financial strength. Although the company’s stock dropped 16% after its September Capital Markets Day, which left investors underwhelmed with its cautious long-term projections, according to
By limiting the 499P token to Hyperclub members—described as the “most committed and interactive” clients—Ferrari is underscoring its commitment to ultra-personalized experiences. With Conio’s regulatory know-how and Ferrari’s tradition of exclusivity, this collaboration could pave the way for other luxury brands seeking to combine their heritage with advanced technology.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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