PrizePicks Integrates Fantasy Sports with Prediction Markets Through Blockchain Collaboration

PrizePicks, recognized as one of the leading daily fantasy sports platforms in North America, has

through a collaboration with Polymarket, marking a deliberate shift to broaden its revenue base and attract users with interests beyond conventional fantasy sports. This alliance will directly into the PrizePicks application, enabling participants to place bets on a variety of outcomes, including those in sports, entertainment, and pop culture. The initiative coincides with Polymarket's renewed presence in the U.S., for Americans to participate in federally regulated prediction trading.

This partnership underscores the increasing overlap between fantasy sports and prediction markets, a sector that has seen momentum due to changes in regulations and shifting consumer interests.

the potential to reach new markets, such as Washington state, where traditional sports wagering faces restrictions. By utilizing Polymarket’s decentralized system, which operates on the Polygon blockchain, a transparent and scalable environment for users to forecast real-world events.

The alliance is built on Polymarket’s adherence to U.S. legal standards, including its designation as a CFTC-authorized derivatives exchange. This regulatory framework enables PrizePicks to provide event contracts while remaining compliant with federal guidelines,

in a market where gambling laws differ significantly from state to state. This partnership also reflects a larger industry movement: prediction markets are increasingly regarded as an additional revenue source for sports betting companies. FanDuel Predicts to reach new audiences.

Polymarket plays a crucial role in this expansion.

that in October 2025, weekly trading volumes on Kalshi and Polymarket reached $2 billion. Nonetheless, the partnership has attracted some criticism. about possible wash trading on Polymarket, suggesting that as much as 60% of its trading activity might be artificially boosted. Although Polymarket has yet to respond publicly, this issue highlights the ongoing challenge of maintaining market integrity in a rapidly expanding industry.

The growth of prediction markets has captured the attention of major players in both sports and finance.

a new partnership with Polymarket to introduce CFTC-approved contracts. At the same time, NBA team owners Alex Rodriguez and Marc Lore, via their company Mojo, have entered the market through Kalshi, their involvement. These developments illustrate the broader efforts by sports organizations and operators to navigate the complex regulatory environment surrounding prediction markets.

For PrizePicks, this collaboration is more than a simple product addition—it is a calculated move to stay competitive. With daily fantasy sports facing tighter margins and increasing regulatory challenges, branching into prediction markets provides a route for ongoing expansion.

but emphasized that the company would carefully select offerings to maintain fairness and earn user confidence.

As prediction markets become more widely accepted, the partnership between PrizePicks and Polymarket could become a model for how established sports betting platforms respond to regulatory changes and evolving consumer demands. The ultimate outcome will depend on how well the companies address concerns about market manipulation while keeping users engaged. For now, this move highlights a dynamic industry, where advancements in blockchain and regulatory frameworks are transforming the landscape of sports and entertainment betting.