XRP exchange-traded funds are off to a fast start. Since their late November launch, XRP ETFs have pulled in nearly $756 million in net inflows. The sharp rise shows strong demand from retail and institutional investors. At the center of the surge sits Franklin Templeton’s XRP ETF. The fund now holds 53.22 million XRP, valued at about $107 million. However, its current net asset value stands at $78.67 million, reflecting recent market swings and active trading.
Meanwhile, broader ETF flows show a clear shift in investor attention. On December 1, Bitcoin ETFs saw only $8.48 million in inflows. At the same time, Ethereum ETFs recorded $79 million in outflows. XRP stood out as the clear winner of the day. Still, XRP’s price remained steady above $2, holding its ground despite the heavy ETF activity. The asset continues to rank fourth by market capitalization, supported by a 50% rise over the past year.
Grayscale also moved quickly. The firm added nearly 30 million XRP to its GXRP trust, pushing total holdings to 64,026,955 XRP. As of December 2, the trust manages over $138.5 million in assets. Each GXRP share now represents 19.40 XRP, and the trust lists a zero expense ratio for now. Coinbase Custody holds the digital assets, while BNY serves as the fund administrator.
Market watchers believe more XRP could be entering through “in-kind deposits.” This method allows institutions to deliver XRP directly instead of cash. These deposits often appear later in public filings. Because of that, some traders expect surprise jumps in future holdings. Projections from market analysts suggest that daily XRP ETF accumulation could reach 10 million tokens or more. If this pace holds, weekly and monthly totals could grow very fast. That trend, if sustained, would create steady demand pressure on XRP supply.
Another major shift came from Vanguard. The asset management giant recently began allowing clients to access third-party crypto ETFs, including those tied to XRP. This move places XRP alongside Bitcoin, Ethereum, Solana, and HBAR on one of the world’s largest investment platforms. While Vanguard will not launch its own crypto ETFs, it now supports products from firms like Grayscale, 21Shares and others. The policy change reflects rising client demand. It also signals that crypto exposure is becoming harder for traditional firms to ignore. XRP appears to be one of the clear beneficiaries of that shift.
Beyond markets, Ripple’s public presence also expanded this week. The company appeared on the Nasdaq Tower as part of the Pledge 1% giving movement. Ripple has now donated more than $250 million to nonprofits and universities worldwide. While philanthropy does not move price directly, it strengthens Ripple’s brand image. That matters as institutions weigh long-term exposure to XRP-linked products.
XRP ETFs are gaining real traction at a critical moment. Fresh capital continues to enter. Grayscale keeps adding. Vanguard opened the gate to mainstream clients. And XRP’s price stays steady despite heavy activity. Currently, ETF demand seems to be doing what traders hoped. It is pulling supply off the market without triggering wild price swings. If the inflows continue at this pace, XRP could be headed into a very different supply-demand setup as 2026 approaches. And the market is watching every single day.