Yuga Labs, the digital asset incubation studio, brand merchandise and the parent company of the Bored Ape Yacht Club non-fungible token collection, has launched another set of non-fungible token-themed products. Some of the new products include a Bored Ape Yacht Club NFT-branded luxury car in collaboration with BMW and a canned beer in partnership with the Bored Ape Brewing Co.
Yuga Labs Unveils New NFT-Branded Products
In a September 4 blog post, Wily Aronow, the co-founder of Yuga Labs, confirmed that they have launched a new set of non-fungible token-branded products including a car and canned bear. Yuga Labs has partnered with luxury car brand BMW to launch an NFT-themed car and the Bored Ape Brewing Co. to launch canned alcoholic liquor.
Established in 2021, Yuga Labs is a renowned digital asset incubation studio focused on shaping web3 through storytelling, experiences, and community. The digital asset incubation studio was created by Wylie Aronow and Greg Solano and is headquartered in Miami, Florida. Yuga is best known for creating the world’s largest and most profitable non-fungible token project to date and it’s now a leading organization in the Web3 world.
The web3 lifestyle and media company is also home to popular non-fungible token collections such as Bored Ape Yacht Club, Mutant Ape Yacht Club, Bored Ape Kennel Club, 10KTF, Sewer Pass, Otherdeed for Otherside, Mara, Kodamara and Twelvefold NFT series. Other NFT collections managed by Yuga Labs include the CryptoPunks, Meebits, Moonbirds, Oddities and Grails NFT collections.
Bored Ape’s Journey As NFT Brand
The Bored Ape creator reportedly incubated the idea of launching non-fungible token branded products sometime in 2022 shortly after Food Fighters Universe launched Bored & Hungry, a crypto-themed fast food restaurant in Long Beach, California. At the time, the Bored & Hungry fast food restaurant employed four Bored Ape Yacht Club NFTs as facets of its branding.
Since then, the Bored Ape creator Yuga Labs, though its affiliated DAO Bored Ape Yacht Club, has launched several NFT-branded products, including shoes, caps, denim jackets and hoodies. Last month, the Yuga Labs team launched Bored Ape skull-branded socks. Yuga Labs follows the footprints of Pudgy Penguins, whose star has continued to shine in the toy industry across the world.
In its recent release, Yuga Labs has launched a Bored Ape-branded car and bear. All these merch are part of the preparation for the ApeFest event set to happen in Lisbon, Portugal. This highly awaited event will start on Friday, October 18, 2024, at 9:00 AM (GMT+1) until Saturday, October 19, 2024 at 5:00 PM (GMT +1). During this event, Yuga Labs hopes its attendees will come wearing Bored Ape–branded clothes to make the event colourful.
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