Bitget partners with LaLiga as global expansion hits 6-year mark

On September 19, Bitget, a global cryptocurrency exchange, announced its partnership with LaLiga, Spain's professional football league. 

This collaboration is focused on promoting cryptocurrency adoption across key regions such as Southeast Asia, Eastern Europe, and Latin America, as Bitget marks six years of global operations. 

Bitget’s CEO, Gracy Chen, highlighted the significance of the partnership during a TOKEN2049 side event in Singapore. 

Chen stated, “Partnering with LaLiga allows us to connect with football fans in emerging markets, helping to foster crypto adoption and support greater access to digital finance.” 

This collaboration with LaLiga follows Bitget’s previous involvement in the football world, including a 2022 partnership with Argentine football player Lionel Messi. 

The exchange has focused on raising awareness of digital assets and providing educational tools for users, aiming to ensure safe and informed participation in the crypto space. 

The partnership comes as the intersection of sports and digital assets continues to grow. 

Fan tokens and NFTs have introduced new ways for supporters to engage with their teams. 

Fan tokens allow voting on minor club decisions, while NFTs provide ownership of unique digital items related to players and teams. 

These developments offer more interactive experiences for sports fans. 

Despite the enthusiasm surrounding crypto and sports, there are concerns about potential risks. 

In a 2023 report, the UK House of Commons raised issues about the volatility of crypto assets like fan tokens, pointing out the possible financial risks for fans. 

The report suggested future regulations consider these concerns.