The European Union plans to impose a "moderate" fine on Google's advertising business.
Jinse Finance reported that, according to three sources familiar with the matter, Google (GOOGL.O), a subsidiary of Alphabet, will face a moderate antitrust fine from the European Union in the coming weeks due to alleged anti-competitive practices in its advertising technology business. This decision was made by the European Commission following a complaint from the European Publishers Council, which led to a four-year investigation and formal charges in 2023 accusing Google of favoring its own ad services and suppressing competitors. The moderate fine marks a shift in strategy under the new EU antitrust chief Teresa Ribera in handling violations by large tech companies. Unlike her predecessor Margrethe Vestager, who tended to impose hefty punitive fines, Ribera aims to focus more on encouraging companies to cease anti-competitive behavior rather than simply punishing them. The fine is expected to be much smaller than the record 4.3 billion euro fine imposed on Google by the EU competition regulator in 2018.
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