MetaMask to Launch MASK Token Sooner, Enhancing Wallet Decentralization and User Rewards

Quick breakdown: 

• Consensys CEO Joe Lubin confirmed that MetaMask’s native MASK token will arrive sooner than expected, focusing on decentralization and user rewards. 
• The token will likely operate on Consensys’ Linea network, enhancing scalability and access. 
• This launch follows MetaMask’s rollout of its mUSD stablecoin, signalling an expansion of its self-custodial wallet capabilities and real-world crypto use.

Consensys CEO Joe Lubin has confirmed that the MetaMask token, referred to as MASK, will launch sooner than anticipated, signalling a key development for the Ethereum-based self-custodial crypto wallet. This move comes on the heels of MetaMask’s release of its mUSD stablecoin and hints at deeper decentralization and enhanced utility for wallet users.

Consensys CEO Joe Lubin says the MetaMask token is coming and may arrive ‘sooner than you would expect’ pic.twitter.com/FQXL6PbS08

— The Block (@TheBlock__) September 18, 2025

Token launch to boost decentralization and user engagement

During a September 19 interview, Lubin revealed that the MASK token is closely tied to decentralizing aspects of the MetaMask platform. Although the exact tokenomics are still under wraps, early adopters and swap-active users on the wallet are expected to benefit from rewards. This aligns with MetaMask’s long-discussed plan to transition into a decentralized autonomous organization (DAO) , empowering the community in governance and decision-making. MetaMask co-founder Dan Finlay also emphasized that any token launch would be directly promoted within the wallet interface, helping users distinguish official announcements from scams.

Integration with Linea network and regulatory confidence

The MASK token launch is anticipated to leverage Consensys’ Linea network, a fully Ethereum Virtual Machine (EVM)-compatible zero-knowledge rollup layer-2 blockchain, which promises scalability and lower transaction fees. Lubin noted ongoing collaboration between MetaMask and Linea to facilitate reward opportunities for users. Additionally, a current regulatory environment perceived as more favourable enhances the timing and safety of the token issuance.

Broader ecosystem developments

MetaMask recently launched its mUSD stablecoin, marking the first self-custodial wallet native dollar stablecoin. The stablecoin aims to simplify Web3 user journeys by enabling seamless on-chain transfers, DeFi participation, and real-world spending via the MetaMask Card in partnership with Mastercard. Together, these innovations are positioning MetaMask as a comprehensive financial hub in the decentralized economy.

MoneyGram’s launch of a new digital payments app in Colombia with support for USDC stablecoin transfers. This initiative, facilitated by the Stellar network and Crossmint, enables Colombian residents to hold and instantly transfer digital dollars, offering a crucial alternative as the local peso depreciation continues. 

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