Rainbow’s RNBW Token Set to Transform DeFi Participation by Late 2025

Rainbow, a provider of non-custodial crypto wallets, has revealed its intention to introduce its native token, RNBW, by late 2025. This move is part of a larger plan to expand the platform’s ecosystem, bringing users fresh features and rewards connected to wallet activity. The news, shared in a recent X post, follows a series of rapid feature rollouts, such as live pricing, upgraded chart tools, and the addition of perpetual trading through Hyperliquid The Block [ 1 ].

The debut of the RNBW token aligns with Rainbow’s Phase 3 roadmap, which focuses on boosting DeFi offerings and adding support for more blockchains. The team pointed out that the token will be crucial for motivating user participation, building on the momentum of its points system, which was launched in late 2023 to draw users from rivals like MetaMask The Block [ 1 ]. This strategy reflects a wider movement in the industry where non-custodial wallets launch proprietary tokens to increase user loyalty and community governance.

MetaMask, a leading rival backed by Consensys, has also hinted at the release of its own native token (MASK), with Consensys founder Joe Lubin mentioning on a podcast that its launch will happen “sooner than you would expect.” Rainbow aims to set itself apart with RNBW by emphasizing user-focused tools and simplifying onboarding for those entering the decentralized finance (DeFi) space The Block [ 1 ].

The developers behind Rainbow stated that the RNBW token will work alongside upcoming updates, such as instant balance monitoring and improved price charts, aiming to make the user journey more fluid. While exact information on the token’s economics, distribution, and purposes has not yet been shared, the team plans to provide more details as the Q4 launch date approaches Phemex News [ 2 ].

Rainbow’s expansion has been fueled by targeted investments and alliances. In 2022, the company raised $18 million in a Series A round led by venture capital firm Seven Seven Six, established by Reddit’s co-founder Alexis Ohanian. These resources have allowed Rainbow to challenge established names in the non-custodial wallet market while focusing on growing its user base with game-like incentive programs such as its points system The Block [ 1 ].

The introduction of the RNBW token comes amid growing innovation in the crypto wallet industry, where native tokens are increasingly used to decentralize decision-making and reward active community members. Experts believe Rainbow’s approach—prioritizing ease of use and DeFi features—positions it well to attract both institutional and retail participants looking for more adaptable and incentive-rich methods to manage digital assets The Block [ 1 ].