- AgriFORCE rebrands to AVAX One with a crypto-focused vision
- Plans to raise $550 million in funding
- Aims to become NASDAQ’s first AVAX treasury-based company
AgriFORCE Growing Systems, a company previously focused on agricultural technology, has announced a major transformation. It will rebrand as AVAX One, pivoting sharply into the crypto-financial space. The company is making headlines by planning to raise $550 million as it shifts its strategy to hold Avalanche (AVAX) as a core asset in its treasury.
This move signals an aggressive entry into the blockchain ecosystem and reflects growing institutional interest in crypto-treasury management. According to the company’s announcement, the goal is to become the first-ever NASDAQ-listed company with an AVAX treasury strategy — a significant milestone for both the company and the Avalanche ecosystem.
Why AVAX and Why Now?
AVAX One’s pivot is rooted in the belief that Avalanche’s ecosystem offers the scalability, speed, and decentralization ideal for building treasury-driven financial strategies. With blockchain adoption on the rise and more corporations exploring crypto as a reserve asset, AVAX One wants to lead this new frontier by using AVAX to build value and financial resilience.
While Bitcoin and Ethereum have been the go-to choices for crypto treasuries, this bold move puts AVAX on the map as a legitimate corporate reserve asset.
Funding and Future Vision
The $550 million raise will not only support the AVAX treasury but also help build a new type of financial organization focused on Web3 innovations. If successful, AVAX One could set a precedent for future public companies to incorporate crypto-native strategies at the core of their business models.
Investors and crypto enthusiasts alike are closely watching this move, as it could mark a new era where public firms increasingly integrate blockchain assets in their operations — and not just as a side bet, but as a foundation.
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