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Ganiga is set to present its waste-sorting robots during TechCrunch Disrupt 2025

Ganiga is set to present its waste-sorting robots during TechCrunch Disrupt 2025

Bitget-RWA2025/10/08 19:24
By:Bitget-RWA

Although recycling is widely recognized for its positive impact on the environment, global statistics show that under 10% of plastic is actually recycled. Ganiga Innovation aims to increase this figure by introducing AI-powered robotic waste bins. 

Ganiga, an Italian startup, has developed three solutions to improve waste and recycling management. The first is a series of robotic bins named Hoooly, which utilize generative AI to distinguish between garbage and recyclables, sorting them automatically. The second is an intelligent lid that can be attached to existing bins, offering the same smart sorting capabilities as the larger units. 

Additionally, the company offers software that enables businesses to monitor their waste output and provides recommendations for minimizing waste based on collected data. 

Ganiga will present its technology during the Startup Battlefield at TechCrunch Disrupt 2025, which will be held from October 27 to 29 at Moscone West in San Francisco. 

Nicolas Zeoli, Ganiga’s founder and CEO, shared with TechCrunch that he has aspired to create a groundbreaking company like Facebook or Apple since his youth. 

He chose to address waste management because, as he explained, the challenges related to waste are especially evident in his home country of Italy, and there seemed to be little action being taken to resolve them. 

“We all need to take responsibility for this issue,” Zeoli stated. “I’ve read a hundred articles about this. For instance, in just one year, more than 100 million tons of plastic are produced globally, but only 9% is recycled. This is a pressing concern.”

Zeoli founded Ganiga in 2021 and developed its initial prototype the following year. He explained that focusing on the bin was strategic, as it provides a tangible solution for people to dispose of waste correctly, ensuring proper sorting and recycling, while also generating valuable data for future use. 

According to Zeoli, waste management can be a significant expense for businesses. Many companies, particularly in Europe, must comply with ESG requirements. Zeoli hopes that Hoooly will help organizations better monitor and reduce their waste and related costs over time.

Ganiga began selling its robotic bins in 2024 and has already delivered over 120 units to clients such as Google and several airports, including those in Bologna, Venice, and Madrid. 

Zeoli reported that the company generated $500,000 in revenue in 2024, and has already reached $750,000 in the first nine months of 2025. 

The startup has also secured $1.5 million in pre-seed investment from backers such as NextSTEP, a clean tech venture capital firm, and NextEnergy Capital. Ganiga is now seeking to raise a $3 million seed round. 

The company is preparing to introduce its newest product in November, called Hooolyfood, a software solution that leverages camera technology to precisely measure food waste. Zeoli mentioned that Ganiga intends to expand its software offerings in the future, utilizing insights from the data collected by their current products. 

So far, Ganiga has concentrated on the European market, but Zeoli expressed ambitions to enter the U.S. market, with plans to potentially relocate the company’s headquarters to the United States in 2026. 

“Ganiga is the first startup worldwide to fully equip an airport with smart bins,” Zeoli said. “This matters because we’re not just showcasing a prototype; we have a market-ready product.”

If you’d like to hear directly from Ganiga, watch more startup presentations, attend insightful workshops, and network with industry leaders, click here for details about this year’s Disrupt, happening October 27 to 29 in San Francisco.

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Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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