Aptos announces a new brand identity, entering a new stage of development

BlockBeats News, October 15, according to official sources, Aptos officially unveiled its new brand identity at the Aptos Experience 2025 event, marking the project's entry into a new stage of development. Ash Pampati, Senior Vice President and Head of Ecosystem at the Aptos Foundation, stated at the event that Aptos is committed to building the "performance layer for global value movement" to support more efficient blockchain infrastructure and innovative applications.

This brand refresh for Aptos is not only a visual upgrade, but also reflects its clear mission: to build a network layer that enables the free flow of value, ideas, and innovation on a global scale. This vision originated from Diem and is now being continued and realized by the builders of Aptos, driving the internet into a new era of "free flow of value."

On the ecosystem front, the Aptos network is gradually forming a diversified global economic system. Stablecoin issuers Circle, Tether, and digital payment company PayPal are promoting cross-chain circulation of stable value across different networks; global asset management institutions such as BlackRock and Franklin Templeton are exploring connecting traditional capital markets to on-chain systems. At the same time, decentralized finance projects like Aave and Thala are continuously innovating and expanding on the Aptos network.

With the integration of stablecoins, capital markets, and decentralized finance, Aptos is becoming an important infrastructure for driving on-chain value circulation and global innovation, dedicated to empowering builders, creators, and innovators.