Rumble Moves to Acquire AI Infrastructure Firm Northern Data, Expands Crypto and Cloud Ambitions

Quick Breakdown 

• The acquisition adds 22,400 NVIDIA GPUs and global data centres, expanding Rumble’s crypto and cloud capabilities.
• Tether to anchor post-closing, supporting Rumble Wallet and decentralized financial services.
• Deal accelerates AI, video, and advertising innovation under Rumble’s Freedom-First platform.

Rumble Inc., the Freedom-First technology platform renowned for its video, cloud, and AI services, has announced a business combination agreement to acquire Northern Data AG, a leading European provider of AI and high-performance computing (HPC) solutions. The acquisition, which will be executed via a voluntary public exchange offer, positions Rumble to scale its cloud and AI infrastructure while advancing its crypto and decentralized finance ambitions.

BREAKING: Rumble Secures $100 Million Advertising Commitment from Tether

“Rumble Inc., the Freedom-First technology platform, today agreed on a $100 million advertising commitment with Tether, representing $50 million per year over a two-year period, beginning in the first…

— Rumble 🏴‍☠️ (@rumblevideo) November 10, 2025

Massive GPU expansion and global data centres

The deal brings approximately 22,400 NVIDIA GPUs into Rumble’s portfolio, including 20,400 H100s and 2,000 H200s, along with a globally distributed network of data centres. Northern Data’s European footprint—spanning Germany, Sweden, Norway, Portugal, the Netherlands, and the U.K.—combined with its U.S. sites, significantly boosts Rumble’s capacity to support AI workloads, crypto-related computation, and cloud services. The expansion will accelerate innovation in Rumble’s video, creator, and AI-driven advertising platforms, while enabling faster scaling of Rumble Wallet and other blockchain-based solutions.

Rumble CEO Chris Pavlovski emphasized the strategic vision behind the acquisition: “Freedom-First is the new way forward for tech. This ecosystem—built on privacy, independence, and resilience—ensures users, not centralized gatekeepers, remain in control. 

Strengthening the crypto and AI ecosystem

Tether, which made a $775 million strategic investment in Rumble earlier this year, will serve as an anchor customer post-closing, further solidifying the combined group’s presence in blockchain finance and AI. The transaction also provides Northern Data shareholders with newly issued Rumble shares and potential cash consideration tied to specific commercialization milestones.

The deal is expected to close in the second quarter of 2026, pending regulatory approvals. Upon completion, Northern Data will delist from public trading. Meanwhile, reports suggest that Tether is in discussions to raise $20 billion at a valuation of nearly $500 billion, which would position it among the world’s most valuable private firms. The company reported $4.9B profit in Q2 2025 with $162.5B in reserves. Cantor Fitzgerald is reportedly serving as the lead adviser in the talks.