Bitcoin News Update: Strive Leads the Way in Bitcoin Treasury Strategy Through Continuous Equity Offering

Strive Inc. (Nasdaq: ASST) has recently joined the growing list of companies adopting a corporate

treasury strategy, securing $149.3 million through an expanded and highly subscribed initial public offering of its Variable Rate Series A Perpetual Preferred Stock (SATA). The IPO, which involved the sale of 2 million shares at $80 each, surpassed the original goal of 1.25 million shares, highlighting strong investor demand for Bitcoin-related financial products . At the same time, the company purchased 1,567.2 Bitcoin at an average price of $103,315, investing $161.9 million and increasing its total Bitcoin reserves to 7,252 .

This IPO establishes

as the first company to use perpetual preferred equity exclusively to fund its Bitcoin treasury expansion, following a model similar to MicroStrategy's STRC issuance . Shareholders of the stock, which began trading on the Nasdaq Global Market as of November 10, will receive monthly dividends starting December 15, 2025, with an initial annual yield of 12% . The company expects these payments to be classified as return-of-capital (ROC) dividends, potentially boosting after-tax returns for investors .

Strive’s bold move to acquire more Bitcoin reflects a larger trend of institutional interest in digital assets. The company, supported by biotech entrepreneur Vivek Ramaswamy, has brought on a new Chief Investment Officer with a background in Bitcoin treasury management to further develop its digital asset strategy

. Ramaswamy, who has previously voiced criticism of conventional financial systems, now holds equity in the firm following the IPO .

The funds raised will also support general business needs, such as additional Bitcoin purchases, working capital, and possible acquisitions of related companies

. Strive’s fully owned subsidiary, Strive Asset Management, manages $2 billion in assets and introduced its first ETF in August 2022 . The company’s financial strategy now emphasizes non-dilutive funding, enabling further Bitcoin accumulation without reducing the ownership percentage of existing shareholders .

Industry analysts observe that Strive’s tactics reflect a wider movement in corporate treasury practices, with Bitcoin increasingly seen as a safeguard against inflation and a reliable store of value

. Matt Cole, the company’s chairman and CEO, highlighted the importance of the IPO, saying it "shows how quickly and effectively our team can deliver long-term value, using Bitcoin as our benchmark" .