Hedera's HBAR ETF and Google Cloud Partnership Drive Enterprise Blockchain Integration

Hedera's

token is experiencing increased as adoption by enterprises and institutions picks up pace, driven by the debut of a new spot ETF and its integration with Google Cloud's BigQuery. The (Nasdaq: HBR), which received SEC approval and is scheduled to start trading on October 28, 2025, represents a significant milestone in expanding both retail and institutional access to HBAR, according to a . This follows Hedera's recent inclusion in Google Cloud BigQuery's public datasets, allowing for scalable cross-chain analytics and strengthening its reputation as a top-tier blockchain solution for enterprises, as highlighted in a .

The Canary

, overseen by Canary Capital, gives investors the opportunity to gain direct HBAR exposure without the need for self-custody. Steven McClurg, CEO of Canary Capital, stated that HBAR serves as a gateway to "enterprise tokenization, rapid settlements, and practical Web3 infrastructure," referencing adoption by major companies like Google and IBM, as reported by Business Wire. The ETF has already drawn $71 million in inflows within its first two weeks, according to SoSoValue, with $69 million in assets under management, as noted in a . Experts point out that this level of demand signals a rising interest among investors for digital assets with real-world utility as the market matures.

Hedera's collaboration with Google Cloud further highlights its strategic importance. By making its transaction data available on BigQuery, the network enables developers and businesses to analyze HBAR activity alongside leading blockchains such as

and , as reported by TradingView. The Foundation emphasized that this integration boosts transparency and supports use cases like NFT monitoring, DeFi analytics, and ESG-related supply chain audits, as mentioned in a . This partnership builds on Google Cloud's role in Hedera's governance since 2020, when it joined the network's Governing Council, as stated in a .

Market trends have also shifted in favor of HBAR. The token jumped nearly 10% within 24 hours after the Google integration, reaching $0.1896 on November 10, according to Bitget. Technical analysis points to a positive trend: HBAR has created a double-bottom at $0.1550 and surpassed the 25-day exponential moving average, with the RSI indicating continued upward movement, as CoinMarketCap reported. Analysts foresee a possible 32% increase to $0.25 if the price remains above key support levels.

The ETF and Google partnership are not the only growth drivers. Hedera's ecosystem is also expanding through projects like the RLUSD stablecoin, which saw its transaction volume soar by 210% in 30 days, as Bitget reported. The approval of the HBAR ETF has also attracted institutional investors, pushing the token's market cap to $8 billion and placing it among the top 20 cryptocurrencies, according to CoinMarketCap.

Despite these positive developments, some challenges persist. The supply of stablecoins on Hedera has dropped to $127 million from a high of $170 million, and the total value locked in its DeFi sector has fallen to $192 million, as CoinMarketCap noted. Nevertheless, the foundation's dedication to open-source development and ongoing infrastructure improvements positions HBAR to benefit from the growing trend of tokenization. As McClurg remarked, "Hedera is at the forefront of moving from concept to real-world implementation," with

giving investors a "front-row seat" to this transformation, as reported by Business Wire.