Hyperliquid News Today: Jesse Pollak's $JESSE Token: Can Onchain Creator Value Sustain Beyond the Initial Buzz?

Base co-founder Jesse Pollak introduces $JESSE token, highlights phishing dangers as he advances creator-economy vision

Jesse Pollak, one of the minds behind Base, has launched his own creator token called $JESSE, furthering his commitment to building a decentralized, onchain creator economy. The token, which will be available on Coinbase’s Base App, is intended to serve as a long-term measure of Pollak’s content value rather than a tool for quick speculation. Pollak, however, has issued strong warnings about phishing threats, advising users to rely solely on his verified X account and Base App profile, jesse.base.eth, for authentic updates

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Pollak’s move has reignited discussions about the changing function of creator tokens within the Base ecosystem. He differentiates $JESSE from “content coins,” which he says are tied to short-lived attention, while creator tokens are designed to represent ongoing value generation. “This completes my creator flywheel,” Pollak explained, underscoring his goal of a system where both creators and their communities share in ownership and benefits

. The Base App, Coinbase’s platform for trading, self-custody, and onchain social tools, is positioned as the main hub for this emerging economy .

Despite Pollak’s enthusiasm, the community’s response is divided. Some critics point to the volatility of similar tokens in the past, referencing Pollak’s earlier “Base is for everyone” content coin, which briefly reached a $10 million market cap before plummeting. Doubters question whether $JESSE can avoid a similar outcome, with some calling for clearer guidelines on the obligations of token-issuing creators

. Pollak responded by emphasizing the unique roles of different token types but did not provide specifics about future uses or promises .

Phishing remains a major concern. Pollak cautioned that fake accounts and malicious links are “virtually certain” to appear around the launch, reflecting broader industry issues with scams. His warning comes after several high-profile cases where imposters and fraudulent contracts have deceived users. “Always verify sources before clicking any links or engaging with contracts,” he advised

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The Base App is central to this project. Branded as Coinbase’s “all-in-one app,” it brings together trading, self-custody wallets, Base Pay for

transfers, and social features powered by Farcaster. Pollak has described it as the foundation for a creator economy where ownership is secured onchain . The app’s latest updates, such as enabling DEX trading in Brazil and expanding token options, highlight Coinbase’s efforts to strengthen its onchain infrastructure.

With $JESSE’s launch approaching, the crypto community remains split. Some see it as a promising step toward a creator-driven economic model, while others worry about repeating previous speculative cycles. As Pollak steers through these challenges, the outcome of $JESSE could either mark a significant shift in digital ownership or reveal persistent issues in the creator-token landscape

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